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Contemporary employer branding strategies for the new world of work
In the dynamic, constantly changing world of work, hybrid and decentralised forms of work are now part of everyday life. Flexible working hours are therefore only new benefits to a limited extent, which is why employer branding strategies have to adapt in order to remain effective. Find out now which new strategies can be used in employer branding to stand out from the competition and attract talent and new young professionals.
List of content:
- Refresher: Employer Branding
- Contemporary strategies for employer branding
- Conclusion: Employer branding in the hybrid era
- Your next Step!
1. Refresher: Employer Branding
Employer branding is often used in connection with recruitment, where vacancies in the company are to be filled on a temporary or permanent basis. Since this process involves a high consumption of resources and costs, a suitable pool of applicants must be approached and from this, in turn, the suitable applicant must be selected with the help of the requirements profile. But how is a suitable pool of applicants approached in the first place?
Once the target group is known, employer branding comes into play. The goal of the company is to establish itself as an employer brand and to position itself with (potential) employees by means of certain values. Within the framework of employer branding, two main tasks are distinguished: on the one hand, attracting employees and, on the other hand, retaining them.
Thanks to suitable personnel marketing measures, employees can be recruited and retained by the company in the long term.
2. Contemporary strategies for employer branding
The following is a list of relevant aspects that you should address in your company's employer branding.
- Emphasise how work-life blending is practiced in the company.
Even though hybrid and remote working are no longer new, your company should focus on promoting work-life integration as one of the key benefits. Show how flexible scheduling is implemented in the company, what opportunities there are for personal development and to support the well-being of employees. Perhaps there are also creative and innovative approaches in your company that can serve as a unique selling point.
- Present a strong corporate culture.
Often the corporate culture or togetherness suffers under the otherwise so successful hybrid working models. Employees often miss the feeling of belonging to a team or the informal exchange during work. To prevent this and to be attractive for future employees, you should therefore actively strengthen your corporate culture. Don't just highlight your company's values and mission, live them! Create a unique culture through shared experiences and strengthen the sense of community.
- Advertising with diverse, individually tailored development opportunities.
With the rise of remote and hybrid working, employees are increasingly seeking opportunities for learning, development and career advancement. Emphasise your company's interest in professional development by offering mentoring programmes, training opportunities, new career paths and opportunities for advancement. In addition, have employees share their success stories and integrate these testimonials into your recruitment marketing.
- Promote workplace wellness measures.
The pandemic has raised awareness about mental health and well-being. Therefore, establish measures to promote well-being, such as mental health programs or resources like wellness offers, support programs or support networks.
- Provide a mature technical infrastructure and tools that facilitate remote collaboration.
In the hybrid or distributed work environment, efficient communication and collaboration are critical. Demonstrate how your organisation enables seamless teamwork and effective remote collaboration, and what tools are used to support this.
- Create an inclusive workplace full of diversity, equality and inclusion (DEI).
DEI is an increasingly important aspect of employer branding. Commit to diversity, equality and inclusion in the workplace. For example, showcase initiatives, programs and policies that promote a diverse and inclusive work environment.
- Expert tip: Harness the power of your employees and social media!
Encourage your employees to become brand ambassadors by sharing their positive experiences at work verbally or on networks such as LinkedIn or Kununu. Create authentic, positive testimonials through stories, photos and videos that highlight the company's unique culture and work environment.
3. Conclusion: Employer branding in the hybrid era
Effective employer branding is an ongoing process that will continue to change in the future. What is appealing and attractive one moment can quickly turn into something commonplace. With this in mind, it is important to regularly review and refine your employer branding strategies to remain relevant and competitive in the changing world of work.
If you would like to learn more, read the article "Employee satisfaction and motivation: something to get one thinking", which shows how to prevent flexible working models from becoming the norm.
4. Your next Step!
An important aspect of an attractive employer brand is not only the workplace design, but also the equipment. Thanks to desk.ly, for example, you can easily coordinate your employees and make hybrid working easier for them. With an intuitive user interface, booking a shared desk and hybrid collaboration has never been easier!
To discover more, simply click on the button and experience in a free demo how desk.ly can enrich your everyday work!