AI - a valuable tool for content marketing

More than 5 billion people use the internet every day, which is why it is hard to imagine individuals and companies communicating without it. Social platforms are particularly popular. On Instagram alone, over 1000 new photos are uploaded every day. A real challenge for companies and the production of exciting and stand-out content. In addition, many marketing experts recommend posting content 2 to 3 times a week to stay competitive. But how do you manage to provide new and creative content almost every day?

List of content:

1. The use of social media in Germany
2. AI in Content Marketing
3. Will everything be run by artificial intelligences soon?
   

1. The use of social media in Germany

According to the Digital 2023 Report for Germany by Meltwater and We Are Social, users use the internet for an average of 5 hours and 22 minutes per day. At one hour and 41 minutes, surfing on social networks accounts for the majority of this online time. Hence, social networks such as Facebook, Instagram and Co. are immensely important for marketing and should not be neglected under any circumstances. Instagram is currently the second most important social media platform for marketers, but is experiencing a strong upward trend. According to figures from the Hootsuite Digital Report 2022, Instagram reaches 29.85 million people in Germany. That is almost 36 percent of the German population.
More than 200 million Instagram business accounts worldwide take advantage of this reach. But how do you stand out from the crowd and reach your target group every day?

2. AI in Content Marketing 

The amount of information on social media is a challenge for many companies. However, not only the quantity must be right, but also the quality, in order to be competitive and visible in the long term.
Artificial intelligence provides a remedy or at least support! Especially the easy-to-use chatbot ChatGPT can make regular content creation extremely simple. Learn below how AI can be used in content marketing and processes can be improved and streamlined.

1. Content creation: AI can generate content based on specific inputs and guidelines. It can be used to automatically create blog posts, articles, product descriptions, social media updates and much more. AI-generated content cannot yet match the quality of human-generated content, but it can be a useful starting point or support for content creators.
   
   
2. Content analysis: AI algorithms can analyse large amounts of data and help identify relevant and engaging content from a variety of sources. They can help create articles, blog posts, videos or social media content that aligns with the interests of your brand and your target audience.
   
   
3. Content optimisation: AI tools can help optimise content for search engines. They can analyse keywords, suggest improvements and make recommendations for better search engine optimisation (SEO). AI can also analyse user behaviour and engagement data to identify patterns and insights to optimise content performance.
   
   
4. Personalisation: AI-powered recommendation engines can analyse user data and behaviour to deliver personalised content to individual users. By understanding user preferences, browsing history and interaction patterns, AI can recommend relevant content that matches the interests and needs of each user, improving the user experience.
   
   
5. Social media management: AI tools can help manage social media campaigns by analysing data, monitoring trends and suggesting optimal posting times. They can also help automate social media posting, content scheduling and audience engagement, saving time and improving efficiency.
   
   
6. Data analytics and insights: AI algorithms can process and analyse large amounts of data, providing valuable insights into content performance, audience behaviour and trends. This data-driven approach helps marketers make informed decisions, refine their content strategies and optimise marketing campaigns.
   
   
   

3. Will everything be run by artificial intelligences soon?

Although AI can be a great help in content marketing, it is important to maintain a balance by combining AI-generated insights with human creativity, intuition and judgement. Human oversight and involvement is crucial to ensure content aligns with the brand's voice, values and overall marketing goals.

At desk.ly, we are always working on the cutting edge and are open to trying new technologies. ChatGPT, in particular, has been a huge relief for us and simplifies our day-to-day work in many areas.
We firmly believe that it is crucial for hybrid work environments to be curious about new technologies such as artificial intelligence, to try them out and integrate them where necessary. 

Want to find out more and learn about the profound impact of Hybrid Work on productivity and collaboration? Then arrange a free live demo!